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Some companies that use Nickelodeon's characters have already agreed to stop advertising junk food to children, and it's not certain how others will define "better for you" products.
Three hundred years into the future, our own world is surprisingly familiar, except for things like hovercars, holographic candles and corporate-sponsored police who arrest you and then try to sell you products.
She wants to increase what she calls its "good for you" products — snacks and drinks made of grains, fruit, nuts, vegetables, and dairy — from the ten-billion-dollar business it is now into a thirty-billion-dollar business by 2020.
This involves reëngineering the composition of its "fun for you" products — the sodas and the chips — to make them "better for you" by reducing the amount of sugar, salt, and saturated fat they contain.
After that I banged on about carrot packaging and the fad for "upselling" which makes shop assistants offer you products quite unrelated to the thing you are attempting to buy.
When the campaign began in 2003, a Dairy Management official said it was inspired by newly relaxed federal rules on health claims and the ensuing "rapid growth of 'better for you' products".
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We're looking at a few other products, all with the same sort of distribution model — all healthy, good-for-you products.
PEPSICO this week announced that it plans to acquire the Naked Juice Company as part of its effort to "expand into natural, healthy, good-for-you products" that "address growing consumer health and wellness needs".
The company manufacture, market, distribute and sell organic and natural products under brand names which are sold as ""better-for-you"" products, providing consumers with the opportunity to lead A Healthier Way of Life.
"It's fundamentally a myth," he said, saying that whole grains, beans, in-season fruits and vegetables and other good-for-you products are always affordable.
All these healthier, better-for-you products that we're seeing on the shelves now, they didn't just come out of nowhere.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com