The clue is in the name: to reach out you need outreach.
"You need outreach, education and training before the storm," said Marc Levitan, a research wind engineer with the National Institute of Standards and Technology.
"When you do outreach, it doesn't help if there's no money to cover people," said Ron Pollack, whose liberal consumer group Families USA calculated the impact of the $1.1 billion reduction.
As his national finance director Spencer Zwick, who is Mormon, said, "We are now beginning our Catholics coalition for Romney; we have a Jewish fund-raising director — the only way that a campaign turns into a cause is if you have outreach to many different groups".
"You want outreach and communications with frequency and intensity in the period when people can go online and sign up," said Tara McGuinness, a senior communications advisor in the White House.
You may not have developed a compelling, complete visual brand and marketing voice, but giving attention to your communication consistency and clarity before you start outreach is vital for beginning to hold a favorable place in the minds of your audience.
You know, it makes the work difficult for you, because you wouldn't be around; you've gone for outreach and you've come, you understand?
