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I am stressed out and I don't need this added pressure from you!" Listener: "It sounds like you're really frustrated because you feel like I'm pressuring you".
An elevator pitch has to create a visual image for you listener.
Your pauses will have the added benefit of giving you listener the ability to think about your words and really absorb your message.
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"To you listeners, its another murder mystery, crime drama, another episode of CSI.
To you listeners, it's another murder mystery, crime drama, another episode of CSI".
In the midst of the hysteria over "Serial", a man who claimed to be the brother of Hae Min Lee posted a message on Reddit – "To me its [sic] real life, to you listeners, its [sic] another murder mystery.
I love that song, you guys will hear it soon, all you listeners".
In contrast, KOTO DJs announce regularly that our station is "community radio brought to you by you, the listener".
And you, you, you, fair-minded listeners, will you please, and I mean pleeeeeeaaase, hold up on the hasty judgments.
But what about you, the listener – does it ruin it for you?
You, the listener, were afforded the privilege of listening in.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com