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Instead of heading downstream from Lee's Ferry, where most river trips through the Grand Canyon begin, you go upstream instead.
"When you go upstream, you start seeing needs that don't make a whole lot of sense," said Hindman.
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"It's this element of respectability you need when you're going upstream to the guys who've given you the money".
You need the gumption to be a contrarian to go upstream when everyone else thinks downstream is the best direction.
I wanted to go upstream, get to the roots.
We need to go upstream and find out why they're falling in.
But he added: "We have got to go upstream and find the people pushing them in and say stop it".
"This is strictly financial — a way to go upstream from the trend".
A. There has been concern by beef producers that Tyson would try to vertically integrate; that is, go upstream and try to own the cattle and the sources of production.
So to achieve some of the upside that VCs are seeing with hits like Twitter, Facebook and others, hedge funds are starting to go upstream in the investment stage.
"The next logical step was to go upstream in the information path," says Barry Willis, who spearheaded Agilent's DNA chip project.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com