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Facebook is making its usual appeal to developers: "give us your data, and we will give you distribution and engagement".
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"If you have distribution, and you then distribute the proper content, it makes your distribution better.
Rationing means control by someone other than you of distribution to you of goods and/or services.
Arnault sums it up this way: "If you control your factories, you control your quality; if you control your distribution, you control your image".
This will tell you what distribution and release you're running.
Other attempts, like Epoch, have struggled, he said, because they assumed "that if you had distribution, the underwriters would cut you into the business.
MR: Since you have Sony distribution, you've been able to set up deals with labels and artists that aren't necessarily signed to Razor & Tie.
When you partner with Morgan James, they do the heavy-lifting to help you get distribution, they do the cover design and get your ISBN.
"If you are doing digital distribution, you are doing it because you do not want to be in the store," said Mr. Goodman of the Yankee Group.
You need distribution.
If you have distribution, advertising follows".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com