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Doesn't commercial sponsorship lose you credibility?
"It's politicking but it gives you credibility".
"The transparency of the process gives you credibility".
It gives you credibility with other public- and private-granting bodies.
And in function of the results, they give you credibility or not.
"It gives you credibility with people who might be mistrustful because you are Republican," he told me.
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When you have credibility, you have customers.
"You lose credibility, you have to earn it back.
Their recommendations can give you the credibility you need to solidify your own position as an influencer.
You lose credibility if you can't make a case that you fit the ad," Whitmire says.
"The real advantage is that if you have credibility then you get support from all parties, all people".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com