There's a reason, after all, that the strategy of pitting a small forward on an opposing point guard has yet to catch on: no one in the entire league does it quite like Shawn Marion.
The A400M, for example, has yet to catch on outside Europe, with just one foreign customer, Malaysia, holding a contract for four planes.
Storytelling apps have yet to catch on, with betaworks-backed Tapestry being one of the more prominent story-telling services to have landed in the dead pool.
And this could be one reason the Shanghai maglev has yet to catch on since the eight-minute service was begun in January.
But successful investigation based on forensic evidence is something yet to catch on in this country.
Email had yet to catch on, Google was still a twinkle in student eyes and social media didn't exist.
Networks reluctantly adopted a ratings system in 1997, but it has yet to catch on with viewers.
Electric vehicles, while possessing a certain geekish cachet, have yet to catch on with the superbike set.
"Science is sexy" has yet to catch on as a popular motto for bumper stickers and T-shirts.
But the phrase "Vanderbilt of the North" has yet to catch on in Cambridge, Mass., the way "Harvard of the South" has in Nashville.
In Asia, too, premium beers have yet to catch on, presenting another potential opportunity for brewing's giants as they compete across the world.
