This is a record driven by a relentless wave of feel-good pop melodies - its eyes positively blaze with tartrazine-fuelled, can-do optimism - all mixed up with glorious sunshine psychedelia, none-more-timely "raga" twanglings and, oh yes, full-on, churchified, ecclesiastical chanting.
Discomfort yes, but full-on pain, not so much of that really.
On paper Hailo had every advantage: $100 million of funding from A-list investors, a strong track record in the UK, and, yes, full compliance with the law.
If you sit down to Saturday lunch with a father who's full-on yes, a mother who's definitely no way, a husband with a job in ultra-unionist defence, a son at college surrounded by ayes and a daughter in financial services whose employer is threatening to flit south within 24 hours of a yes vote, then the debate at your table has the potential to get quite shouty.
It has been full-on, yes.
And yes, it can be a full-on experience.
But on a full-on Windows machine, yes she would.
We paused the stream and confirmed that yes, this scientist, Bobak Ferdowsi, has a full-on mohawk.
Don't go full-on Goth because yes, you will look like a poser.
Even with all the steakhouses that have come into the city over the years, people continue to dine at "the AB" because of the little things they have come to expect – complimentary cheese, crackers and pickle bar while you wait; sides that still come as part of the meal and not as add-ons; a balloon and complimentary cake (yes, a full cake) on your birthday or anniversary.
