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Mr. Ek also made a bold prediction, saying that in two years subscription services will pay as much royalties as iTunes does.
Some Internet service providers (ISPs) are even giving PCs away in return for two or three years' subscription, and other firms offer free PCs to users who agree to be bombarded by advertisements while online.
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For years, subscription-based pricing popularized by Software-as-a-Service (SaaS) startups has been pitched to us as a way of reducing S&M costs.
Incidental Intelligence: The N. Y. State Journal of Medicine is offering a one-year subscription for five dollars and a three-year subscription for eighteen dollars.
Glamour's Web site advertises a two-year subscription for $15 (including a free handbag).
He offered a free cookbook with a three year subscription to the magazine.
A single issue is about $19; a one-year subscription, about $60.
Currently, a one-month subscription to The New Yorker iPad app is $5.99, while a one-year subscription is $59.99.
A one-month subscription to Better Homes and Gardens is $1.99 and a one-year subscription is $14.99.
Salon charges $30 for a one-year subscription and $50 for two years, he said.
Wayne Dean, 33, has a £15-a-year subscription to Cirrus Legacy.
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