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Shim writes, "Placed's goal continues to be the adoption of a common yardstick that can measure the offline effectiveness of advertising across multiple platforms and publishers".
The microarray-based analytical approach we have implemented does not replace conventional validation criteria for psoriasis mouse models, but extends these criteria by providing a quantitative "yardstick" that can be used to clearly judge progress towards more realistic mouse phenotypes.
There's no yardstick that can measure how much this has enriched our lives.
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These stars, cepheids, are considered "standard candle" stars of known brightness that can serve as yardsticks for cosmic distances.
Is there any yardstick, then, that can be used at all times to evaluate the actions and decisions of a public man?
Schools in Salford and in Canning Town are to be judged against a yardstick that includes their GCSE results in languages.
These indicators can be useful in providing measures of population health that can be related to environmental exposures, thereby providing a public health yardstick for measuring environmental progress.
Market value isn't the only yardstick that can sometimes give a distorted view of corporate size.* It is possible for an energy trading company with no more than a few dozen employees to report enormous revenue over the course of a year.
They also sell various special umbrellas, such as ones that contain flasks, yardsticks or that can be converted into seats.
More from that yardstick can be seen online at nytimes.com/2003/12/29/technology/29MOST.html.
In describing the iterative process, Ries leans on the word "science": "With scientific learning as our yardstick, we can discover and eliminate the sources of waste that are plaguing entrepreneurship". The empathetic process doesn't claim to be scientific, and may actually generate this "waste" of emotional thinking.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com