"If we expected them overnight we would have the wrong expectations of how these movements take place".
You don't want to send people in with the wrong expectations".
Yet none of them acknowledge the obvious reason: the experts set the wrong expectations.
"It would create the wrong expectations," says Dormandy, who went to Marlborough school.
There were also readers, western or not, who thought such irritation was born of the wrong expectations.
Historically, the genetic findings combined with a lack of pre-Australopithecus hominid fossils to raise the wrong expectations, which were later overthrown by the discoveries at Aramis.
"We have deliberately avoided using the word performance because we don't want to build up the wrong expectations," said Morris.
Then he changed the opening number – from a "sweet romantic" song, which set up the wrong expectations in the audience, to something more raucous that announced the "burlesque" show to come – and it opened to a rapturous reception in New York.
As Oyeyemi so beautifully articulated, if you say the wrong things about a book, if you make false promises to readers about what a book holds out for them, if you set the wrong expectations for what a book can or cannot do, you prevent these books from finding the readers they deserve.
