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For all their benefits, funds have often been sold to the wrong customers.
So when things do go wrong, customers are left with little leverage.
"Our partners can't go onto something like Priceline and move inventory," Mr. Patterson said, because "it's the wrong customers and the wrong approach for their brands".
Most studies link this dissatisfaction to the type or level of benefits offered; this article investigates another cause, namely, a targeting mismatch, such that the wrong customers receive the rewards designed for the best customers.
The market can call your baby ugly but you don't want to hear it, and then you react like you've picked the wrong customers before admitting that you've built the wrong product.
Instead of having to wait in line to get a password they might type in wrong, customers simply connect to the business' Wi-Fi network through their laptop or mobile device.
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— Quentin Hardy Zynga Mistake Puts Random Stranger in Customer Support Role Kotaku.com | Zynga lists wrong customer service e-mail.
One of his abettors said that she tried to cover her tracks by typing "ERR" in an SBC database, to suggest she had accidentally pulled up the wrong customer's records.
Longer sales cycles might be a sign of a weak sales force, wrong customer mix or an unloved product.
Is it going after the wrong customer?
The committee, which first delved into the MF Global fiasco last month at a Congressional hearing, will focus on drafting a regulatory shakeup to help wronged customers recoup their cash and "prevent situations like the MF Global bankruptcy from happening," she said.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com