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3. Write a pitch for a video game that encourages "respect, tolerance and responsibility".
Then write a pitch for a screenplay based on this concept.
When I interview a marketing person, I say, "Write a press release," or, if you're in P.R., "Write a pitch".
4. WRAP-UP/HOMEWORK: Individually, students pretend it is the year 2030 and write a pitch letter to a potential clothing manufacturer or thrift store owner selling their shirt ideas.
When you need to reach a particular reporter at a specific publication, write a pitch letter.
That means an author could write a pitch for their book that would only be read by a literary agent or publisher rather than the entire site.
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Most of the time, writing a pitch for a popular outlet just means writing an email.
For example, the mathematician John McCarthy made up the term "artificial intelligence" in 1955, when writing a pitch for a Rockefeller Foundation grant.
Writing a pitch letter or training a junk-call salesman is art, not science.
The user who makes the trend writes a "pitch" – the reason they think it will catch on.
Some trends are "cewebrities" (pictured below), "Batman: The Dark Knight," and "tap water". The user who makes the trend writes a "pitch" – the reason they think it will catch on.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com