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"wow factor" is a correct and usable phrase in written English.
You can use it to describe something that has a strong or extraordinary effect. For example, you might say, "My new car has a real wow factor."
Dictionary
wow factor
noun
The feature of a situation, product etc. that generates amazement and excitement.
Exact(55)
The wow factor: Space.
"There's a wow factor.
A wow factor.
The wow factor is huge.
That is the wow factor".
First is the "wow" factor.
There was no "wow factor".
Similar(4)
Technical skill alone, however, doesn't explain War Horse's wow-factor.
It really has a WOW-factor.
It's a 'wow' factor".
"That's where the 'wow factor' comes from".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com