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True, the participants will fill hotel rooms and restaurant seats that would otherwise be empty.
"We are getting people into homes that would otherwise be empty, and everyone gains – from the developer to the new buyer," Healey says.
If the barber chair or golf course would otherwise be empty, why not generate some good will and positive press with free services?
They also fill shops that would otherwise be empty, and they also provide opportunities for unemployed people to gain work experience and skills, as well as social benefits for volunteers and customers.
Mr Dorman explains:To fill seats that would otherwise be empty, Qantas has been selling return business class tickets to London that normally sell for almost $14,000 for half price.
In some cases, this has involved companies rebranding and emphasising the affordable housing aspect of their model, and their ability to place guardians in buildings that would otherwise be empty.
Similar(42)
The point is to ensure that lorries which would otherwise be mostly empty top up their loads, reducing unnecessary trips.
It would be fantastic if second-home owners whose properties would otherwise be sitting empty were willing to make these available to those whose homes have been destroyed.
For their part, the owners of the hotel seem sincere about the project, touting it as an experiment in minimalist reuse of space that would otherwise be left empty, also serving as a pointed alternative to increasingly opulent hotel culture.
Organisations no longer have to store data, including personal data, on their own servers in their own premises; economies of scale coupled with relatively straightforward technology mean that if there is storage space available for the data I control and process over there, somewhere, I can store it over there, using space on a server that would otherwise be left empty.
Faslane Naval Base, which would otherwise be awfully empty without those nuclear submarines, would become Scotland's naval HQ under a £2.5bn defence and security programme.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com