Ideally, voters would consume news from diverse sources and decide for themselves which position is more persuasive.
"If you look at 10 years ago, many firms had a very one-directional approach, the brand was everything - and it told consumers what they would consume," says Jonathan Chippindale from a UK software developer Holition.
The speculative imagination could be easily fired by reflecting on the huge population that would consume the food from this land or settle on it in future years.
A customer would consume this content from the in-product help menu that would insist the customer "insert disc 6". Clearly this is an atrocious user experience, but more importantly, this company is missing out on potential new customers.
This particular rum is a recreation of a 300-year-old style, the kind of thing that would have been consumed by pirates, smugglers and (apparently) practitioners of voodoo; who it's said would consume a beverage made from rum, gunpowder, blood and the soil from a freshly-dug grave.
Moreover, it would consume some O2 produced from photosynthesis that could have been used by the crew.
Each kiwi fruit the company ships by sea from New Zealand would consume its own weight in aviation fuel if it were transported by air.
Probably, at least in the United Kingdom, the screening programme would consume resources by taking them from elsewhere within the health care environment.
On an ordinary freeway, the 300-mile drive from Hohhot to Beijing would consume several hours.
Along the way, millions of dollars would be swindled from hapless investors and Belfort would consume enough drugs to, as he puts it, "sedate Guatemala".
