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But to be perfectly honest, you could set this film in the Swedish countryside today and it would be believable.
At that time the idea that Mr. Chiklis would be believable as a ruthless, intimidating street cop seemed ludicrous.
C-IN2 falls somewhere between those extremes, with racier campaigns using well-defined models and athletes, though always in settings where it would be believable to find a guy wearing only underwear (locker rooms or lounging in an apartment).
The campaign was preceded by two years of work in "making sure we have a good delivery of customer service," he adds, "and we built our satisfaction scores" so the ads' promises would be believable.
He explains that he needed an actress who would be "believable and formidable" up against Tommy Lee Jones in a difficult role set in a barbaric time and place (New Mexico in the 1890's).
The clip is great because it depicts an American trying to tell a story that would be believable as a Hollywood film, and yet also acceptable to an Iranian revolutionary guard one that would be politically persuasive to both an American and an Iranian audience.
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But would he be believable as an academic and intellectual?
Had Manuel's horrifying crimes been a work of fiction, they would scarcely be believable.
The tale of Dr. Robert Gallo's role in the discovery of the virus that causes AIDS is one of those stories that wouldn't be believable as fiction.
"When people tell Star, 'I don't buy it,' she'll pull off her shoes and say, 'Here they are,' " said John Haugh, the senior vice president for brand development and chief marketing officer at Payless in Topeka, Kan ."Getting the celebrity du jour to take our money would not be believable," he added.
After a show which mixed crisp poplin with gold lame, snake print accordion pleats and heavily ethnic carpet bags, Van Noten said he had wanted "to take very feminine elements and see how far I could push them, that they would still be believable garments for modern women, strong women to wear".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com