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And eventually it evolved"—into Disneyland.
Historian Jerry Muller, in his essential new book The Tyranny of Metrics, offers what might be the best summary of how McNamara-like thinking has pervaded our own; in the same way that Steven Levy, in 1984, wrote that the (recently introduced) spreadsheet "is a tool, but it is also a world view," Muller offers a similar view of metrics, which he worries has evolved into a fixation.
This week, a U.S. health official trumpeted apparently good news: An ongoing trial suggests that a vaccine can protect humans from H5N1, the bird flu strain many worry may evolve into a pandemic (ScienceNOW, 3 August).
"Our Time has evolved into a organization that is about engaging with our generation, without worrying too much about the politicians in this increasingly irrelevant town," he said.
That exercise evolved into soccer.
That evolved into recording".
Peacekeeping evolved into conflict prevention.
"Monkeys evolved into humans.
It has evolved into Twenty20.
That has now evolved into qualified admiration.
That evolved into working on accessories.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com