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The joint venture, called Draft Worldwide Commons K.K., will serve worldwide clients of Draft as well as local businesses.
The companies will serve worldwide clients together and market their combined resources as well as work independently on existing assignments.
The company's researchers analyzed over a half billion individual line items for $50 billion in spending last year by 15 million travelers at 15,000 worldwide clients.
Mr. King said there was "a cluster" of worldwide clients that showed interest in this type of watch, "not just Japanese".
But the agency had difficulty landing additional worldwide clients, falling short, for example, in a review for the Delta Air Lines account in 1999.
The new offices, to open by January, will help Fallon handle assignments for worldwide clients like EDS, Timberland, Timex and United Airlines.
Similar(47)
He had been worldwide client director on the SmithKline Beecham account at Ogilvy & Mather London, part of WPP Group P.L.C.
Susan is the CEO of Evidence Based Psychology, whose worldwide client list includes Ernst and Young Global, the UN Development Program, JP Morgan Chase and GlaxoSmithKline.
Rick Roth, worldwide client service director at Ogilvy & Mather Worldwide, part of the WPP Group, was named to fill the vacant post of chief executive at 141 Worldwide, New York, a WPP sibling.
* John Englehart, worldwide executive vice president at Lowe Lintas & Partners Worldwide, London, was named to the new post of executive vice president for worldwide client services, based in New York.
At the Chicago office of Ogilvy & Mather Worldwide, another WPP agency, Patrick Collins was named senior partner and worldwide client service director on the BP account, a new post.
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