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Lowe Lintas resigned the American account earlier this month by withdrawing from the review for the worldwide assignment.
The worldwide assignment is a new one; typically, Heineken campaigns are produced by local agencies that vary country by country.
As for anyone who may be surprised that Brown-Forman would award a worldwide assignment to an agency in Cincinnati, Mr. Overdyk said: "The geography is not an issue.
The chip maker Advanced Micro Devices in Sunnyvale, Calif., said yesterday that it would consolidate its regional accounts into a single worldwide assignment and seek an agency to handle that task.
The worldwide assignment is a new one for KPMG, which had used Lowe Lintas & Partners Worldwide in New York, part of the Lowe Group unit of the Interpublic Group of Companies, as its agency since 1997.
They have handled the worldwide assignment since 1996, when Euro RSCG, the Intel agency in Asian-Pacific markets, was awarded the consolidated account along with Dahlin Smith White in Salt Lake City, the Intel agency for the United States since 1991.
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Grey, part of the Grey Group unit of WPP, was awarded two large worldwide assignments.
His confidence gave me the courage to go on to handle worldwide assignments under all types of working conditions.
The goal is to position Ketchum to compete for worldwide assignments against giants like Burson-Marsteller, a unit of WPP Edelmann, part of Daniel J. Edelman Inc. and Weber Shandwickk, owned by Interpublic.
Computer Associates International in Islandia, N.Y., has named a team of agencies owned by the Interpublic Group of Companies to handle worldwide assignments that, in addition to advertising and media services, include tasks like event marketing.
One is for Intel, which is reviewing all aspects of its $300 million worldwide assignments, and the other is for Volkswagen, which is reviewing the $500 million North American part of its account.
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