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Advertisers could escape the Mad Men world of spending on TV, print, OOH, and banner ads with their fuzzy efficacy and measurability.
But what many of us currently enveloped in the world of spending money whether through journalism, consulting or entrepreneurship don't consider is that, before Gap, specialty retail as we know it did not exist.
In addition to contributions to individuals and PACs, there's the whole new world of spending opportunities opened up by recent Supreme Court rulings that essentially blew a hole through the post-Watergate campaign finance laws.
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Leafing through old copies of the Radio Times is a melancholy activity, an entry into a lost world of spent effort, used-up enjoyment and forgotten boredom.
Carrying on a tradition he had begun in World War II of spending Christmas with U.S. forces overseas, Bob Hope and his troupe of entertainers gave a show on board the New Jersey on 24 December 1983.
He entered into a world of luxury, spending thousands of dollars on alcohol and gambling and vacations, lawyers for Ms. Ammon have said.
In most mainstream online games, like the spectacularly popular World of Warcraft, spending real money for virtual items is not only against the rules but also considered the worst sort of louche behavior, like paying for sex.
The developed world has the luxury of spending millions of dollars studying thousands of patients to detect small differences in outcomes.
And that will allow the rest of the world to spend more of their income on other items and to save more.
There have been few World Cups where the wisdom of spending large amounts of public money on football stadiums has been so bitterly debated.
During the peak year of spending on World War II, 1945, the costs came to nearly 36 percent of G.D.P.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com