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The limited uptake of Android's fifth version so far underscores a wider problem in the mobile world: Fragmentation.
"In the offline world, fragmentation is an opportunity that some people take advantage of by, say, buying up a bunch of funeral companies to realize economies of scale.
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"In a world of fragmentation, we are offering you aggregation," she said.
Seen from the perspective of the world, the fragmentation of power after the cold war creates new dangers of disorder that need to be mitigated by the sense of regularity and predictability that only the rule of law can provide.
"In this world of fragmentation, what this does is re-aggregate some of the media vehicles," she added, "so you can get an Internet presence, a TV presence, a cable presence, a magazine presence packaged for particular demographics".
In today's world of fragmentation in mobile OSes, businesses are hard pressed to manage and support the diverse array of mobile apps their employees use on a daily basis, so AppCentral has designed a solution that provides a cross-platform app store to let businesses continue to support the many mobile devices used by their employees, while maintaining security and control.
In this world of fragmentation and disconnection, many are suffering the ugly duckling syndrome.
The answer to the reality of our interconnected world is not fragmentation.
For instance, he emphasises that the world's economic fragmentation arises from its political divisions.
He said that the company recognizes the escalating costs of sports rights but "in a world of increasing fragmentation, we think sports continues to be a more and more important and unique part of that overall landscape".
E-commerce is a world filled with fragmentation — not only do you have companies specialising in different parts of the process, from point of sale solutions and merchant acquiring to clearing payments and security, and everything in between — but there are dozens of companies out there looking to dominate in one or more of those areas.
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Justyna Jupowicz-Kozak
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