In the mobile era, it's about optimizing individual business locations -- physical places -- for those same keywords in order to drive offline traffic via mobile devices and real-world conversion.
Nifti is also a bit more practical in nature than the current crop of mobile shopping apps are, which are sometimes more about aspirational favoriting than real-world conversions.
Like Mr Grasso, he believes that the secular forces driving America's (and the world's) conversion to an equity culture will outlive a bear market: indeed a correction has its uses, because it reminds investors of the link between risk and return.
Just as America's adoption of catalytic converters led eventually to the world's conversion to lead-free petrol, so its drive to clean-energy technologies will ensure that these too spread.A tax is unlikely because of America's aversion to that three-letter word.
You can read HuffPost's investigation into the world of conversion therapy, and Shurka's full story, here.
In this week's issue, Lila Shapiro delves into the dark world of conversion therapy, a controversial practice that claims to "cure" gay people by making them straight.
In the world of conversion therapy, "therapists collude with the clients' wishes," he said, "rather than bringing the bad news, or helping them cope with the news they didn't want to hear".
Power generators, which emit CO2 on a huge scale, do not do it.Yet the corporate world's sudden conversion to greenery is not just fluff.
Behind the theater screen is a real world of habitat conversion, rapidly declining biodiversity and threatened ecosystem services that we are solely dependent upon.
Though familiar from endless showings in theaters and home-video formats since its debut in 1997, "Titanic" in its 3-D format had about $342 million in ticket sales around the world, with a conversion cost of only about $18 million.
