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In an ideal world, companies on Twitter wouldn't have personalities.
Elsewhere in the world, companies are complaining about similar problems.
In that new world, companies may be forced to make adjustments that will hurt their results.
In the modern world, companies create value through design, marketing and intellectual creativity.
Virtual shopping malls and Internet portals like Yahoo! and AOL are signing deals with "real world" companies at will.
If customers are broadcasting their displeasure to the world, companies are more inclined to try to resolve the problem.
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Their use is not restricted to rich-world companies.
Emerging-world companies can be just as green as their Western rivals.
This is partly because rich-world companies are doing more research and development in emerging markets.
It's not just sovereign wealth funds that are acquiring first-world companies these days.
Emerging economies have grown faster than developed ones through the crisis and rich-world companies have shifted their investments accordingly.
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