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This follows Bill Keller's offhand remark that the paper was working for content on an "Apple Slate".
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The thought is that they may have some hope of working for contents that concern things that impact on fitness — food, shelter, mates, etc. — but that they are, in principle, unable to deal with contents that cannot have impacted on fitness, or not in any suitably selective way.
The stand-alone app model isn't working for this content.
A panel run by TechCrunch's Josh Constine with with Tim Armstrong, CEO of AOL and Melissa Brenner of the NBA was billed as being about how social advertising is working for those content brands.
According to the Journal the company has been working for months with content providers to index content to make it more readily available via a mobile search.
Google has apparently been working "for months with content providers — including large entertainment companies and smaller mobile-media aggregators" in preparation for the services launch.
"On the Internet, you have a lot of short-form content, and preroll wasn't going to work for short content," Mr. Young said.
Sara Ball, Microsoft rep, says, "It really works for the content, so it makes sense to display the content on this platform".
The multiple choice questions were reviewed by a member of the PNS working group for content validity and format before inclusion.
This concept certainly works for free content; as we reported two weeks ago, up to three-quarters of Google News users click through to a full article hosted on a news website.
But this idea works for all content.
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