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Words cease to be signifiers and become objects in themselves".
"When words cease to cling close to things, kingdoms fall, empires wane and diminish," Pound wrote in 1915.
Go too far beyond the words "cease" or "desist", and you're going viral; play along, and you'll probably be fine in a couple days' time.
According to Lacan, the Real is "this something faced with which all words cease and all categories fail, the object of anxiety par excellence" (1978, 196; 1988, 164).
But this seemingly silly incident stands as a warning to all, especially who work in the public domain, that our words cease to belong to us the moment they exit our mouths, our e-mail boxes, or our Twitter accounts.
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In other words, ceasing mRNA transcription in response to environmental or physiological cues is irrelevant as long as cytoplasmic mRNA exists and is translated.
It is now 15 years since his craggy countenance and blunt words ceased being conspicuous in the news.
In fashion, arguably, the word ceased to mean anything good during the Gucci-dominated boom years of the mid- to late 1990's.
But how to know when this word ceases to be descriptive and becomes pejorative?
"There is no room for the words cease-fire, because we are under occupation, we are just resisting occupiers," said Abdel Aziz al-Rantisi, a member of Hamas.
In other words, you cease to be a mercenary by sending £20 to Companies House.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com