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wordmark
noun
A logotype; a standardized graphic representation of the name of a company or product used for purposes of easy identification. It is often text with unique typographic or graphical treatment.
Exact(2)
A red leaf is the centerpiece of the national flag and part of the closely regulated national wordmark.
— The faded yellow wordmark of the Oakland Athletics — neat, cursive script, with an underline — watches over baseball games at the Coliseum from high atop the center-field seats.
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