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In many instances the creation of harms such as those discussed above may be avoidable through carefully wording crisis communication (for example by not using unnecessarily stigmatising language).
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* The full list of words: "Crisis" words: "crisis"; "recession".
The word "crisis" was used a lot.
THE governor used the word "crisis" yesterday.
The word "crisis" is used for rain.
In his inaugural speech, he first uttered the word crisis.
It's that word – crisis – that is particularly striking.
Ten years later, the word "euro" in a headline is usually paired with the word "crisis".
You can also donate £5 by texting the word CRISIS to 70000.
The finance minister, Pedro Solbes, refuses to utter the word "crisis" at all.
He used the word crisis; he talked about domestic violence, the economy, housing, schools.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com