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As an Army recruiter, Staff Sgt. Tony Whiteside is constantly wooing students.
Such targeting allows universities to differentiate themselves when wooing students who are considering the virtues of different computer screens rather than different classrooms.
Many of the UK's most prestigious universities will be wooing students today with places that they have reserved for those who do better than expected in their A-levels.
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He is astute to woo students, said a trainee nurse: "We're the first to do petitions and rallies".
As the market for university places gathers pace, many institutions are investing millions in glamorous new accommodation to woo students.
In recent years, however, their efforts to woo students have gotten banks and other financial institutions in trouble with regulators.
In a competition to woo students, public universities are increasingly offering lavish amenities that have nothing to do with education.
Some principals are reluctant to talk about the impact: they are, after all, in the competitive business of trying to woo students.
With the number of programs proliferating, business schools have been scrambling to woo students -- and company recruiters -- by trying to distinguish themselves from the rest of the field.
UK universities have been able to take advantage of US restrictions on student visas and a less welcoming atmosphere since the 9/11 attacks to woo students who might otherwise have gone to American institutions.
Apple, Google and Microsoft, which are in education partly to woo students as lifetime users of their products, have more sophisticated teacher efforts — with names like the Apple Distinguished Educators program, Google for Education's Certified Innovator Program and Microsoft Innovative Educator Expert program.
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CEO of Professional Science Editing for Scientists @ prosciediting.com