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Hall, a theatre director and son of Sir Peter, said "I had in my head The Avengers spirit", while producer Hilary Bevan Jones suspects she won the assignment by emphasising the pace she wanted to bring to the stories: "I said it would be Agatha Christie meets Indiana Jones, have that real energy and high spirits".
Dr. Dolby applied and won the assignment.
Goodby, Silverstein won the assignment from another Omnicom agency, Element 79 Partners.
Royal Bank of Canada won the assignment and began to construct synthetic collateralized debt obligations linked to about 100 corporate bonds.
The plans would mean considerable banking fees for the brokerage firm that won the assignment, and Mr. Grubman also liked the idea of a small upstart like Mr. Ebbers taking on the torpid and monopolistic Bell operating companies.
Last month, Representative Henry A. Waxman, the Democratic chairman of the House Oversight Committee, sent a letter to Timothy F. Geithner, the president of the Federal Reserve Bank of New York, demanding more information about how BlackRock won the assignment without an open bidding process.
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Goldman, as a lead Facebook investor, will most likely have a leg up in winning the assignment to manage that money, too.
The agency has produced ads for Saturn since winning the assignment in 2002 from the original Saturn agency, Riney, now known as Publicis & Hal Riney, part of the Publicis Groupe.
Perhaps the most desirable role is that of the swing Justice, who can control the outcome of cases and thus also win the assignment of writing important majority opinions.
Mr. Smith says, "Listen, ah, I talked to Kamal last night" and explains that Morgan Stanley had tried to win the assignment to sell Vishay but that another bank "got the mandate".
But the firm, Bracewell & Giuliani, used Mr. Giuliani's name in its pitch to win the assignment, and his clout was a reason it landed the job, said Seyoum Solomon, an Ethiopian-American from Maryland who helped negotiate the deal.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com