What I most hope to witness before I depart for that all-you-can-eat gelateria in the sky is a politician's saying this: I'm running for president/governor/senator because it's about time I moved up in the world, and if I win, the perks are out of control.
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Zappos, a private company founded 10 years ago, has won fans with perks like free shipping and personalized service.
Perks won despite missed putts, errant shots and questionable decisions on the challenging T.P.C. at Sawgrass course, which had the world's best players on the defensive.
Seizing the tournament with a 21-foot chip-in for an eagle at No. 16, a 28-foot birdie putt at No. 17 and a chip-in from 28 feet at No. 18 to save par, Perks won by two strokes over Stephen Ames, becoming the first player to earn his first PGA Tour victory at the Players Championship.
Existing stations thrive on an array of perks won by radio operators, including free use of the airwaves (XM and Sirius, by contrast, had to pay almost $200 million combined for their spectrum) and an exclusive exemption from paying royalties to performers.
But it is one of the hard-won perks of passing beyond the frantic part of one's life, and into a time of entertaining the possibilities of what it might mean to live more simply.
Perks never won again on the tour; Woods and Mickelson have a combined 118 tour victories.
Of course, winning has its perks — namely a check to the tune of $50,000, the Disrupt Cup and serious bragging rights.
Mr. Ross perked up when Ehud Barak won the 1999 Israeli election and pledged to go all out for peace.
