But McDonald's showed how consistent standards across a huge network of branches can win loyalty.
According to several employees there, he also wins loyalty by treating them with dignity and respect.
HOTELS David Knights, director of marketing at Picus Associates, a real estate consulting firm in Plainsboro, N.J., says the DORAL FORRESTAL CONFERENCE CENTER AND SPA (609-452-7800, from $159) "wins loyalty from business travelers".
This also wins loyalty from employees.Like Marcegaglia, founded by Ms Marcegaglia's father in 1959, many of the big family firms were born during Italy's economic miracle of the 1950s and 1960s.
Europe is boosting its common diplomatic corps, while China is deploying retired civil servants, prison laborers and Chinese teachers — all are what the historian Arnold Toynbee called marchmen, the foot-soldiers of empire spreading values and winning loyalty.
There is another option, as Lebanon showed before its destabilisation by the Palestine Liberation Organisation: you can have a functioning state that wins loyalty from different ethnic groups because of its tolerance and effectiveness.
At least this way, 3 captures the non-Skype calls and wins loyalty points among its Skype-using subscribers.
These companies win loyalty by treating customers like individuals, anticipating their needs and catering to their increasingly mobile lifestyles.
By signing someone up for health insurance, they are delivering a tangible benefit, something that person will value for years to come, and winning loyalty along the way.
Mr. Thaksin won the loyalty of rural voters with policies that gave them low-cost medical care and easy credit.
