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Flirtation that generates positive results, says Kray, is not overt sexual advances but authentic, engaging behavior without serious intent.
My response to the disappearance of all assistance was, at the time, not very temperate: I clearly remember saying to my husband, without serious intent, "If I see an employee of easyJet going by, I'm going to give them such a kick up their fat orange arse".
But flirty -- celebrated in Oscar Hammerstein II's lyric "I Enjoy Being a Girl," along with girly -- in its sense of "coquettish; playing at making love without serious intent," was, in the form of flirting, used by the actor David Garrick in his prologue to Richard Sheridan's 1777 "School for Scandal".
Williams defines flirting as an effort to make the other person feel confident and attractive (the dictionary definition isn't far off: "to behave amorously without serious intent"), so she also advises giving an authentic compliment or offering a touch on the hand.
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To write fiction of such serious intent without coming off as moralizing takes both philosophical sophistication and stylistic audacity, and Means has these qualities to spare.
Novotny's opening sentence also differentiated self-mutilation from suicide: 'Minor self-inflicted cuts of areas of the skin constitute a symptom carried out without serious suicidal intent' (1972: 505).
Writing the ridiculous with serious intent is a high-wire act without a net.
To be included in MOBA's collection, works must be original and have serious intent, but they must also have significant flaws without being boring; curators are not interested in displaying deliberate kitsch.
But it signals serious intent.
Greg Inglis played with serious intent.
But behind the humour lurks serious intent.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com