He is torn between a desire to be nice without appearing too lax.
He even coached them on how to screen patrons for weapons without appearing too heavy-handed.
Equally, however, he is cautious to prepare for counter-arguments without appearing too dogmatic.
The hardest thing with this kind of material is getting it to work on the page without appearing too intellectual or slapdash.
Others may benefit from a quieter approach, from a leader who can build relationships without appearing too "salesy" and who can avoid spooking relevant markets.
For climate campaigns, the difficulty often lies in representing the full global scale of the issue without appearing too emotive or dramatic.
It was said to be too bureaucratic, too rules-driven, too introverted, too centralised.He describes various ways used to grouse without appearing too obvious, such as "deniable deprecations", used to complain about everything from the coffee to career advancement.
Peter Harvey, chief executive of Intellidyn, a consulting company based in Hingham, Mass., that helps banks with their targeted marketing, says the industry's newest challenge is to personalize each offer without appearing too invasive.
The city's suited movers and shakers (including, on occasion, Mayor Antonio Villaraigosa) lunch here, alongside the neighbourhood artists, musicians and actors who are trying to crack Hollywood without appearing too, what's the word… Hollywood.
"He has to court Democrats who he has been attacking strongly since 1994 without alienating Republicans, but he also has to attract disgruntled Republicans without appearing too Republican," she said.
Here are a couple of ways you can make that happen without appearing too forward.
