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If anyone can do without a gimmick, though, it's her.
In the community, we are all looking for something to succeed without a gimmick.
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Alone onstage, with the exception of Tommy Larkins, who has drummed with him for most of the last twenty years, Richman performs without anything approaching a gimmick.
For years women and men have been asking why models who represent "normal" sizing can't be used in high profile campaigns without it being a gimmick or a marketing ploy.
Abrams employs reverence without making it a gimmick.
But hope springs twenty-four hourso so the following night I returned to M.T.C. to see whether "House" in any way redeemed "Garden," whether the diptych was anything more than a gimmick without a cause.
He thinks 3D printing is just "a gimmick" without any commercial value in the manufacture of real finished goods, and he has vowed to start spelling his name backwards if proved wrong.Mr Gou (or should that be Uog?) is right about one thing: additive manufacturing is not about to replace mass manufacturing.
"I have always been curious about people who are wired in a fundamentally different way from most of us and was eager to integrate the bipolar condition into the character, without turning it into a gimmick," she told me in an e-mail, adding, of Carrie, "I also appreciated the dichotomy between her obvious flaws and transgressions and her strong moral core.
Kaufman has a way of manifesting the demented psychological impulses we have without it feeling like a gimmick.
Evan Sawdey of PopMatters noted similarities between the song and the music of Queen, adding, "Although the resulting tune doesn't have the same driving oomph of a peak-era Queen number, the imitation is admirable if not just for the fact that it manages to rub shoulders with such sacred company without once feeling like a gimmick".
Rare because it's attempting something original, without a single gimmick.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com