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Is there ever dissent within the editorial board, and how does that get resolved?
"We would walk away," Mr. Spanfeller said, if readers indicated confusion or disapproval of ads within the editorial content.
But the editor also has to cope with other concerns, including ethical issues, opposition within the editorial board, and conflict with disgruntled authors.
It has been developed as part of the EU-funded project News Engine Web Services (NEWS) and is specifically designed to operate within the editorial environment of a news company.
"The immediate task for the BBC must be to address whatever failings there have been within the editorial process, particularly with Newsnight, in order to restore public trust in the BBC," she said.
The spokesman said: "The interview did not fit within the editorial standards required of the story, did not add any extra substance to the issues that were being canvassed and was not relevant to the report that was done.
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"The arguments within the editorials provide useful sense-making as the audience tries to sort through all that it has heard," he told me.
Within hours, however, the editorial was pulled from the papers' Web sites and several editors were punished.
Within hours, the editorials had vanished from most of the papers' websites.As for China's media offensive abroad, the limits will also become clear.
In other words, they believe they were acting within the scope of the editorial policies for these journals.
"One does not need to read between lines to perceive a deep need within NASA for publicity," the editorial said.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com