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And HMV particularly has some very large stores – and obviously over 60% of their stores sit within shopping centres.
Ahmed Rashid (not his real name) contracted with Google last year to work on Expedite, a project meant to help with indoor mapping within shopping centers.
Manila is where the startup houses its artificial intelligence and data analysis team, which perfects the systems behind its OCR (optical character recognition) technology that identifies line items within shopping receipts.
The company ran several campaigns last year, including one with Australian radio group Nova Radio, another for Australia's Channel 10 TV show "Renovators," and a third involving an NFC-based marketing within shopping centers.
Initially, however, the focus is on more affordable devices like Google's Cardboard project, but Graphic India is actively exploring the possibility for higher-end devices, which are becoming popular as 'VR arcades' within shopping malls and other public places.
Zuberance offers a suite of SaaS applications that enable companies to identify and track customer advocates, and mobilize them to automatically publish authentic content like reviews and testimonials to specific locations within shopping and review sites like Amazon.com, YouTube, TripAdvisor and Facebook.
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Simultaneously, Liberty has a shop-within-shop at Corso Como 10 in Milan, Seoul and Tokyo.
Mr. Johnson said the company would open 20 new shops-within-shops in spring 2013, focusing on the home department.
When the bet is settled – shareholders are not told when – Sports Direct's commercial relationship with Tesco, which amounts to a few shops-within-shops, won't change one jot.
This will give One2One a countrywide chain of retail outlets in addition to the "shops within shops" it operates in large stores, airports and railway stations.
Other unusual spaces have been used as exhibition venues too: in spring, the gallery Camp (Contemporary Art Meeting Point) produced Back to Athens, a festival in the city centre where artwork was installed within shops, offices and restaurants.
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