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Fairness includes honesty leveling with the reader.
Or something that begins with the reader?
Therefore, we need to write with the reader in mind.
Its great breakthrough was its intimate dialogue with the reader.
No.' I want that interactive relationship with the reader".
So, best start making friends with the Reader.
They create an almost instant rapport with the reader.
"I wanted to share a joke with the reader".
It is blind casualness rather than deliberate meanness that lingers with the reader.
A chef who writes a cookbook makes an implicit deal with the reader.
And it is Brooklyn, finally, so beautifully evoked here, that stays with the reader.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com