He seems pleased with the feedback.
Students were least happy with the feedback they received from tutors.
"There were definitely times when the designers would get frustrated with the feedback".
Even "instant" Polaroid cameras couldn't compare with the feedback that digital cameras gave.
But, he says, the report's conclusions jibe with the feedback he gets from venture capitalists.
With the feedback and confidence gained from the user testing, it was then a matter of making it production-ready.
With the feedback, the company can tell what works and what doesn't work.
He confesses that he didn't keep up with the feedback to his performance "obsessively" but that he wants people to know more about what happened behind the scenes.
Cambridge remains ahead in the 2014 table largely because its students are so happy with the feedback and assessment they receive.
Collection and use of information in connection with the feedback panel programme 4. The privacy and security of Your information is paramount to the Guardian.
"My good friend Ed Sheeran utilised the same strategy with 'One' in the UK and he seemed very happy with the feedback from his fans.
