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Fairmont Hotels and Resorts is hiring a yogi to work with the brand to develop signature classes for its Willow Stream Spas.
As for how EyeEm makes money, Bullerdiek noted that the company works closely with the brand to develop the Mission outlines, so it charges an undisclosed "set up and handling fee".
"I try to encourage all of the women to get involved with the brand, to develop their communication skills and to watch the best examples, like Heidi, to see what they've done with their careers," says Razek. "I am constantly looking for the next Tyra, Gisele or Heidi".
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At £200 a pop, these jumpers are not for the mass market, but Watts says he is keen to broaden the appeal: "Initially we're looking to partner with a larger brand to develop this with, so we can do it in a much bigger setting".
CEO Oleksandra Rohachova also says they are looking to work with brands to develop branded tattoo campaigns within the app — mostly for "social sharing" potential more than encouraging people to seriously get a company logo inked on their person (although of course people do… ).
Now we are starting to work with more brands to develop this," Mohr said.
The new round of funding will go toward the development of more programs and an expansion of the company's staff, which currently numbers around 80. The network will also expand Gimlet Creative, which partners with brands to develop native advertising and sponsored podcasts.
At Icreon Tech we collaborate with brands to develop websites as well as in-store kiosk software.
Mobeam says it will use the capital to establish its patented light-based communications technology as a new industry standard, and work with consumer and retail brands to develop and launch mobile couponing, ticketing and other mobile commerce initiatives.
A keen cyclist, in 2009 Everest collaborated with cyclewear brand Rapha to develop a bespoke suit that could be worn while cycling; what he called "bespoke active wear".
She worked with a chemist to develop the brand's HD line, which began with the Invisible Cover foundation in 2008.
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