Last week, recognising "a tough 12 months for supporters", the club rewarded the loyalty with reduced prices for season tickets as the trust, at a dinner, raised £18,000 towards a statue of John King, the celebrated former manager.
This would be the spot where the modern media executive jettisons tradition and dumps seasoned writers and editors overboard in favor of shiny faces with reduced price tags.
With everyone reducing prices and food inflation low, Sainsbury's has got its work cut out.
Stores throughout the area reported increased sales for storm supplies, with some reducing prices on specific items.
Although the stations of BP Amoco, the largest provider of gasoline in the Chicago area, appeared to be leading the price cuts, with its stations reducing prices as much as 12 cents a gallon, most stations were still charging more than $2 a gallon.
But prices haven't been going up everywhere - electricity bills have fallen in nine cities in the past month, particularly in Central and Eastern Europe, with the Hungarian government reducing prices by 11% and its Croatian counterpart cutting them by 6%.
Instead, we must further deregulate markets so as to increase competition with a view to reducing prices.
Sponsors of the discount cards will negotiate with manufacturers to obtain reduced prices, and will establish networks of pharmacies willing to accept the cards.
But to implement the programme they will need to agree reduced prices with vaccine manufacturers and gather funding from international donors.
Afterwards, they drink the night away, with beers at specially reduced prices and rooms booked at the hotel for those too drunk to get home.
