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London Live's head of programming Jonathan Boseley along with programme manager Lucy Myers secured the deals.
So marketing agencies will need judgment as well as creativity in working with programme makers.
"I am very happy with programme sales," said the BBC Worldwide chief executive, Tim Davie.
The NAO says the DWP should learn from its problems with programme.
Why not come up with programme ideas over a few sandwiches and beers at Television Centre?
He holds monthly video conferences with programme officers in every district.
Chiles quit BBC1's The One Show earlier this year after falling out with programme bosses.
The commission must undertake critical testing in parallel with programme delivery to meet the implementation date," the NAO report adds.
"We're now dealing with programme makers of a different generation," he told Media Talk, the MediaGuardian podcast.
Last night, Mr Schmidt sought to allay those concerns by saying Google had no ambition to compete with programme makers.
She argues that characters with learning disabilities are often depicted as being "vulnerable" and "disadvantaged", with programme creators all too often focusing primarily on the character's disability.
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