By far the most-talked-about sketch from last night's show was a parody of Friday Night Lights in which Josh Charles plays a new high school football coach with one simple motto: Clear eyes, full hearts, don't rape.
Ben Richardson had one motto: do it right the first time.
"The world is our canvas" is one motto of tech lab and creative agency Obscura Digital.
When Google filed to become a public company in 2004, it did so with one of the clearest company mottos in history: "Don't be evil".
Nor did the various accounts tally with one another, which threatened to destroy Lehman's precious, often-pronounced motto: "One firm".
CNN used the news of Mr. Ailes's message to Mr. Bush in a number of its reports yesterday, with one CNN anchor finishing his report with a mocking reference to the Fox motto, "fair and balanced, you decide".
They set out with little medical guidance but one defining motto: "You cannot train on self-pity".
Maybe that happened when she spent four years as the chief operating officer of Girls Inc., another national nonprofit organization, one with a motto that Ms. Timmons had no trouble living up to: to make girls be strong, smart and bold.
The small town, with the motto "One Square Mile of Friendliness," is about five miles from Oaklyn, where three heavily armed teenagers were arrested Sunday and charged with various crimes in connection with a plot to go on a killing spree.
I, myself, amateur wordsmith that I am, have spent my lifetime trying to come up with just a single adage, one magnificent motto that would forever brand me as the kind of marketing genius you have turned out to be.
