It's odd, the way Benoit does some dishes so well but misses the bull's-eye with mainstays that should get the most finicky attention.
But commercials that are replete with mainstays or memes are meant to appeal to the mass audience that tunes in each year for the Super Bowl.
The campaign, now under way, plays up cultural and culinary attractions and diversions like scuba diving and golf along with mainstays like the pink sand beaches and Bermuda's proximity to the East Coast.
Since 1996, when stations and networks began rewriting decades-old policies against running liquor spots, major labels like Bacardi, Captain Morgan and Johnnie Walker have added TV to their media schedules along with mainstays like magazines, billboards and the Internet.
The brand is Tostitos tortilla chips, one of the best sellers for the Frito-Lay unit of PepsiCo along with mainstays like Lay's, Doritos, Cheetos, Ruffles and Fritos.
With mainstays such as Wellens, Long and Cunningham still around, and young talent such as James Roby and James Graham developing so quickly, the greatest era in St Helens' grand history - this was their 10th trophy out of the 22 available since 1996 - is not over yet.
The High Plains Winegrowers Wine & Music Festival, organized by a new coalition of growers, will draw attention to the more than 75 varietals in the region, with mainstays including cabernet sauvignon, pinot noir and chardonnay paired with trendy foreign styles like montepulciano and tempranillo.
The web is loaded with sites offering listings and reviews for local services, with mainstays like Yelp and Craigslist leading the pack.
With mainstays like The Weather Channel and Accuweather already available for iOS devices, it's difficult for other upstarts to find any sunlight.
If you resist, they may create a knockoff, as they did with Mainstays, which is positioned against Martha Stewart's Everyday brand at Kmart.
