Muppets are poor performing firms with low ambitions and low innovation novelty, while gazelles represent the very small group of entrepreneurial high growth firms making a huge impact on local economies as outstanding job creators (Henrekson and Johannson, 2010).
Perhaps your uncle is a nice and good person with low ambitions - he may be content with little, and therefore shuns promotions - he would rather have less money but more time to go fishing, which costs next to nothing.
Their presence has coincided, you gather, with a rise in low ambition.
Richman (2003), for example, develops his view, (the "Richman-Budson view") to deal with objections that Nordenfelt raises against goal-based views, such as the worry that someone with very low ambitions will count as healthy just because she is easily satisfied.
This was noted also by the interviewees in the life sciences sector: "Many Finns have low ambition; they are content with funding their own laboratory for the next 5 years with some subsidy".
Risk averting and low ambition restrict the growth of Finnish companies which are often satisfied with a steady income for a few employees.
"Far too often, we witness low rent, low ambition drama being hailed for its viewing figures.
"As it stands, it risks locking in low ambition".
Tobacco use in adolescents is mainly associated with low educational ambitions and less affluent self-reported family economy.
World-beaters do not grow in a petri dish of low ambitions; with the wrong messages and incentives, you risk accidentally pushing your best people and companies towards excellence elsewhere, leaving stagnant mediocrity behind.
