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As it did in Europe with its own brand, Marks & Spencer rushed to expand Brooks Brothers, which has 80 stores and 72 outlets in the United States and 77 shops in Asia.
Now it's emphasizing retail sales with its own brand name etched on the stones (see my Sept. 18, 2000 column).
Today, Facebook announced it's acquiring positivity-focused polling startup tbh and will allow it to operate somewhat independently with its own brand.
But what's particularly interesting is the way that the company itself is stepping up to fill product "gaps" that it sees among its catalogue with its own brand products.
While America does not have a royal family to promote its brand, people and products around the world, it does have an untapped resource with its own brand of royal magic: former presidents and first ladies.
"What it could be is a world-class destination with its own brand identity.
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While Leica does sell film with its own branding, and what it claims are unique characteristics, the company was less than forthcoming about the exact pricing for the consumables.
It would be called "Progressives for In", complete with its own branding and battle bus – a way to jolt the media into reporting the views of Lib Dems, Greens, and Scottish Nationalists, as well as Labour figures.
By developing iReport as a separate platform with its own branding, CNN is making sure readers do not confuse its professional news service with an unfiltered platform run by users.
Renault trucks will remain a separate unit within Volvo, with its own brands and distribution network, though the combined companies plan to benefit by combining engine production, consolidating future truck platforms and assisting each other in research and development.
It can make Coca-Cola, Sprite, Coke Zero and other Coca-Cola flavors, as well as Dr Pepper, and Keurig has come up with its own brands, like Seraphine flavored waters and Red Barn colas, which are made with cane sugar rather than high-fructose corn syrup.
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