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SAP is going after consumers as much as businesses with Hybris and hoping to use the data from online commerce for Big Data marketing, and eventually, things like planning inventory and manufacturing.
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Like most hackathon projects, Gym-As-You-Go is a bit light on the details of how its partnerships with gyms would work, though it is built with SAP Hybris and Clover payments.
"Combining the data matching and enrichment capabilities of SAP Hybris Profile with Gigya's consent-based identity data and access management platform will allow us to identify consumers across channels and offer a robust single consumer profile," said Salyer in a statement.
They're one of those rare acts that was not only pivotal in defining their scene (in this case neurofunk), but have been active in bringing up the next generation, with everyone from Mefjus to Hybris calling the guys mentors.
It has to backfill from its growing long tail unless it competes head-on with IBM, Adobe, Oracle NetSuite, Demandware or Hybris.
To that end, Ometria is compatible with commonly used e-commerce platforms such as Magento, Shopify and Hybris.
The CallidusCloud products could possibly work in tandem with other front office tools SAP has acquired in recent years like Hybris, the eCommerce company it bought in 2013 and Gigya, the identity management company it acquired last year for $350 million.
The price was not disclosed, but someone familiar with the deal who was not authorized to speak on the record, said SAP paid "somewhat less than $1 billion" for hybris.
Hybris offers a new generation of enterprise e-commerce software.
This week's acquisition of Hybris, a privately held Swiss rival, confirms both patterns.
SAP announced Wednesday that it was buying Hybris, a Swiss e-commerce software company.
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CEO of Professional Science Editing for Scientists @ prosciediting.com