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"I think with existing customers, it won't have much impact".
"Lowering costs comes at a cost – in many instances the relationship with existing customers becomes very transactional," he says.
Marketers can actually create new social identities to both deepen the relationship with existing customers and attract new ones.
On-farm special events can potentially increase farm sales the day of the event, make new customers to drive future sales, and build relationships with existing customers.
In fact, it's much more like a large company with existing customers, existing products and the organizations built to support and service them.
The centres have prioritised increasing the number of customers or implementing new software, rather than working with existing customers to drive efficiency," it adds.
But, she added, the objective is also to build loyalty with existing customers and to "register Banana Republic as a destination for business casual".
"I think that's the right way to do it and we're going to do that of course not only with existing customers but also new customers too.
The Electronic Data Systems Corporation announced today that it had signed two long-term contracts with existing customers worth $2.8 billion.
"We do not believe that this decrease in our online marketing initiatives will adversely impact our ongoing business with existing customers or subscribers".
That deal seems to be in place, with existing customers being assured they won't be hit by the change until 2016.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com