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"WE ARE merging with Excite not only for what they have achieved, but for what we have become together the new media network for the 21st century," says Tom Jermoluk, of @Home, a broadband Internet-service provider that on January 19th announced a $6.7 billion merger with Excite, the web's sixth-most-visited site.
To win the loyalty of Generation Y, new services to encourage teenagers to spend online are being launched; a flurry of student portals have gone live; the BBC is planning to introduce a new online teenage service in the spring, and consumer goods giant Procter & Gamble has just announced it is teaming up with Excite, the internet portal company, to create a major new teenage lifestyle site.
And how did these people end up with Excite?
N2K has also inked similar traffic-generating deals with Excite, Netscape, WebTV, PointCast and MTV.
So, for example, the announcement with "Wheel" and "Jeopardy" is a content relationship, as is the deal with Excite.
Sign up with Excite and you may eventually receive an e-mail that reads, in part, like this "Hello!
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Opera professionals are watching with excited admiration.
Presented with the name "Tom Cruise", she responds with "exciting".
More established "genre leader" presenters are juxtaposed with "exciting, new, energetic DJs", who are dropped onto the Radio 1 conveyor belt.
Mr Perera added the operation was a "world first" with "exciting" implications for organ donation.
A few months later, Hatfield sent an e-mail with "exciting but also very embarrassing" news.
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CEO of Professional Science Editing for Scientists @ prosciediting.com