To help stem the tide, some surfers are choosing trunks built with eco-friendly fabrics.
Fiona Humberstone, a branding expert who works with eco-friendly businesses, says consumers are savvier than ever about sustainability.
Yet while many other industries might plaster their marketing with eco-friendly claims, changes to Champagne, as with so much else in France, are being made discreetly.
Peggy Northrup, the current editor in chief, says her magazine is trying to marry the message of simplicity with eco-friendly choices.
Chiller beams replace air conditioning and low-power lift braking has been installed, along with eco-friendly carpet tiles and electrical charging points.
Her elegant and primitive-looking pieces are often inspired by indigenous art, and are made with eco-friendly materials like unpolished quartz, tourmaline and even slivers of fossilized woolly mammoth bone.
The town's unpaved road, which feels very much like a simple path through a jungle, is now lined with eco-friendly lodges, yoga retreats and trendy restaurants serving organic food.
She and her husband, Arthur Bence, moved to the Solaire when it opened in 2003 precisely because it had a LEED gold rating and had been built with eco-friendly materials, she said.
Living Power takes the waste oil from restaurants and converts it into clean biofuel, which is then used to supply the National Grid with eco-friendly electricity at peak periods.
It was all part of an effort to make their vacation retreat as green as possible, with eco-friendly features that were missing from their Lincoln Park home in the city.
The hosts of the next world expo, which will be in Milan in 2015, hope to avoid the same fate by "organizing a totally sustainable event and building the country pavilions with eco-friendly materials which, if necessary, can be easily dismantled at the end," said Giuseppe Sala, chief executive of Expo 2015, which is developing the event.
